2024 Tech Trends for Small Businesses: Key Insights from McKinsey
Oct 1, 2024
Trends
The latest McKinsey Technology Trends Outlook 2024 reveals important tech shifts that small businesses should consider to stay competitive. Here’s a snapshot of the most relevant trends:
Generative AI Growth: AI continues to revolutionize businesses, with a 700% increase in generative AI interest. Tools like chatbots, automated content creation, and customer insights help small businesses cut costs and personalize customer experiences.
Applied AI: Leveraging machine learning for predictive analytics is increasingly accessible to smaller enterprises. AI tools can automate processes, improve customer interactions, and drive sales.
Cybersecurity and Digital Trust: As small businesses embrace digital technologies, protecting customer data is paramount. Building trust by adopting robust cybersecurity measures is not just a trend but a necessity.
Cloud and Edge Computing: More small businesses are turning to cloud services to manage operations. This technology reduces upfront infrastructure costs, offering flexibility and scalability.
Electrification and Renewables: Sustainable tech solutions are gaining traction. Whether you're in retail or manufacturing, investing in energy-efficient technologies not only cuts costs but aligns with consumer demand for sustainability.
These emerging technologies can help small businesses improve efficiency, reduce costs, and compete effectively in today’s digital economy. OutfIT is here to help you navigate these trends and discover the tools best suited for your business.
For the full report, check it out here.
