Igniting change
Feb 22, 2024
Tales
At OutfIT, we believe in the transformative power of IT services to not just support, but actively drive business success. Our recent collaboration with Matchstick, a small business recruiting firm formerly known as Core Ventures, is a testament to this belief. This blog post takes you behind the scenes of Matchstick's rebranding journey, highlighting how OutfIT managed the technical orchestration of this significant change.
Understanding the Vision
Matchstick's rebrand was more than a name change; it symbolized a renewed commitment to sparking connections between companies and candidates. When Matchstick approached us, their enthusiasm was palpable—they were ready to ignite a new chapter but needed a partner to handle the technical heavy lifting. Our first step? Sitting down with the Matchstick team to understand their vision and objectives for the rebrand. This collaborative approach ensured that our IT strategies aligned perfectly with their goals.
The Technical Blueprint
Rebranding involves a labyrinth of technical details that can easily become overwhelming. Our job was to navigate this complexity, ensuring a smooth transition for Matchstick's digital presence. Here’s how we did it:
Domain and Website Migration: A new name means a new online home. We managed the domain transition to matchstickrecruiting.com, ensuring minimal SEO impact and preserving the hard-earned traffic of their previous site.
Email Systems Update: Communication is key in the recruiting world. We seamlessly updated Matchstick's email systems to reflect the new domain, guaranteeing no missed connections during the transition.
Rebranding Digital Assets: From logos on social media profiles to email signatures, every digital touchpoint was updated to mirror Matchstick's new brand identity, ensuring consistency across the board.
Back-End Systems Adjustment: We tweaked Matchstick's internal systems (ATS, email marketing system, etc) to align with the new brand, streamlining operations and enhancing efficiency.
Overcoming Challenges
No rebranding journey is without its hurdles, and Matchstick's was no exception. One of the biggest challenges was maintaining operational continuity. We implemented a phased rollout of the new domain and systems, closely monitoring each stage to address issues promptly. This proactive approach allowed Matchick's team to continue their work unhindered, focusing on their mission rather than the rebrand's technical complexities.
The Outcome
The result? A seamless transition to Matchstick's new identity, backed by a solid IT foundation. But it wasn't just about the technical success; it was about helping Matchstick convey their story and mission more effectively through their digital presence.
Looking Forward
Matchstick's rebrand is just the beginning of their journey, and we at OutfIT are proud to have been part of this pivotal chapter. It underscores the importance of technology in supporting business evolution and reinforces our commitment to empowering small businesses through expert IT services.
As Matchstick continues to light the way in the recruiting industry, we're here to ensure their IT needs are not just met but anticipated and planned for. Here's to many more successful collaborations and the endless potential of smart IT solutions in driving business growth.
